Trading Company Redburn Atlantic Syncs Apps with

Redburn Atlantic practices “buy and build” to innovate faster.

Firm seeks more efficient trade execution

Trading company Redburn Atlantic completed a successful proof of concept integrating and synchronizing key apps, sales intelligence and data using for more efficient trade execution.

“What we do well is execute orders intelligently on behalf of clients. To stay ahead of the curve, technology is a very important part of that, and we want to partner with companies that offer best-in-class technology,” said Will Winzor-Saile, Partner, Redburn Atlantic.

“The feedback following on from the PoC has been remarkable. We now have access to information that clients have been requesting for years but was harder to discover. With everything just connects and synchronizes.”

While the initial focus was to integrate Fidessa with trader apps such as Bloomberg and Genesis, extended interoperability to other in-house apps. The upside is that each integration brings an exponential improvement to the overall trading experience. Combined with additional technologies such as machine learning and artificial intelligence, Redburn Atlantic’s team can now create links between their order management system, market data terminals, and sales intelligence tools so that the execution team has all the necessary information to respond quickly when an order arrives.

Interop provides the cutting edge of innovation

Leslie Spiro, CEO of, said, “Redburn Atlantic has proven that they are at the cutting edge of innovation and digital transformation. For the market, it heralds the next wave of customer service and customer experience in equity trading. It’s about extending the technology that we use in our everyday lives into the trading workplace.”

“In extending the experience of Fidessa users, enables just that. People will look back and wonder how traders ever tolerated the old, disconnected way of doing things. The key lies not in replacement but augmentation.”

“Firms such as that help blur the boundaries between in-house and third-party apps and move the traditional ‘build vs buy’ tension towards a ‘new normal’ of ‘buy and build, will come to dominate,” Spiro continued.

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