Redburn Atlantic Maximizes Efficiency with Workflow Integration
The Company
Redburn Atlantic was formed through the merger of Redburn Limited and Atlantic Equities LLP in April 2023. As a leading transatlantic broker, the firm offers clients a powerful combination of deep research coverage, high-touch corporate access, experienced research sales, and compelling agency execution capabilities.
Uniquely seating both US and European research teams in London, Redburn Atlantic serves over 700 institutional investors, with distribution teams based in London, New York, Boston, Paris, Frankfurt, Geneva, and Madrid. Its combined workforce includes more than 90 research analysts, 43 distribution professionals, and 14 corporate access specialists.
Challenge: Creating an Integrated Trader Desktop Experience
Operating in a fast-paced, hybrid environment, Redburn Atlantic recognized that traders wanted intelligent, unified workspaces—not isolated applications. The goal was to enable seamless access to information, analysis, and execution capabilities from one place.
To make this possible, the team needed to design workspaces that shared a common data layer across all tools, empowering traders to make faster, more informed decisions.
Vendor Evaluation: Choosing interop.io for Advanced Desktop Integration
Redburn Atlantic was familiar with the world of desktop integration and the power of interoperability.
They also noted that interop.io had a significantly better experience in integrating the two core apps Redburn Atlantic wanted to integrate – Fidessa and Bloomberg. This meant that Redburn Atlantic was able to quickly develop POCs to showcase the integration.
In this video, Will Winzor-Saile, Partner at Redburn Atlantic, discusses how interop helped his firm maximize trader potential.
Solution: Streamlined Decision-Making and Client Engagement
The immediate requirement was to integrate Fidessa and Bloomberg so that users could get a single, combined view across news and analysis together with order and trade status for each client. This meant that when a trader received an order or basket, they could get all the relevant information to execute it with a single click. Achieving this greatly helped them with their client interactions, especially in volatile market conditions.
Subsequent phases included integration with Redburn Atlantic’s in-house apps which ensured that traders were getting the best possible execution outcomes for their clients. One example is an in-house app that the team delivered within Fidessa. It synchronized trader workflows, mainly around instrument, allowing them to see all the information they would usually see in Bloomberg without requiring any retyping.
Through interop.io, Redburn Atlantic traders can also access a notifications center and select alerts from various systems, including the risk system, new orders and other systems that perform static data checks.
Finally, the team has also integrated email and chat apps which means that Redburn Atlantic traders can provide a much more immediate, personalized and relevant experience for their clients. This goes to the heart of Redburn Atlantic’s value proposition and has been central to retaining and growing its client base.
Integrating Fidessa, Bloomberg and the subsequent in-house micro apps facilitates more productive client conversations thanks to the easy access traders have to information about their interests and holdings, as well as any previous communication with them. It also enables more efficient market analysis, allowing for better and faster decision-making process. Will Winzor-Saile, Partner at Redburn Atlantic comments, “interop.io has become indispensable to our traders, fostering a sense of confidence in their ability to accomplish tasks with ease.”
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Request a DemoRedburn Atlantic is determined to continue leading the pack in the desktop integration space. Its plans include further integration with its own in-house apps together with CRM and chat functionality. “I think this is the new normal. We expect apps to interoperate everywhere else in our daily lives, so why shouldn’t they on the trading desktop,” said Winzor-Saile.